Ads in 2009

Reading this article on WSJ this morning brought me to one thought: financial crisis in the US led to CHEAP and simple COMFORT-ads. With the cut in marketing budgets and layoffs in the American companies, managers are relying more and more on crowd sourcing and online ads to reach their audiences. Some of the best ads were only shown online. In watching the best and worst advertisements of 2009, I saw that successful ads played on basic themes such as comfort, happiness, safety, and satisfaction, and thereby, “fought” the fear of unemployment; others actually benefit the audience with a discount or free coupon.
I believe creativity should always be a “MUST” for the best, but I confess that sometimes I doubt this when watching 15-second Hulu ads. For example, the ad about teeth whitening with the Close-up toothpaste and the guy saying “thank you” is a real pain to watch. The WSJ article shows that cheap and simple doesn’t have to be bad, marketers! Follow the example.


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