The Long Tail – Discussion Questions

1. According to Chris Anderson (pp. 73) “When tools of production are available to everyone, everyone becomes a producer”. Who is everyone? Does everyone want to be a producer? On what does Anderson base his argument?

2. Anderson believes that popular taste is the result of poor supply and demand matching. Would Anderson consider the Beatles’ success the result of poor music supply? Why are their songs still famous all over the world in a decade that has many other options available?

3. In the chapter 11, Anderson writes that the blogosphere is already competing with the mainstream online media. Even though there are blogs that produce high quality and accurate content, there are many blogs without credible sources and others that are still online but were abandoned. How can Anderson be sure that people will maintain their blogs for years? And for those that are good, how does he know bloggers will maintain the same quality standard?

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